SAFFRON - MCM Furniture Branding // Visual Identity

Brand Identity and rebranding oppurtunities for local MN family owned lumber business  venturing into an upcycle furniture and materials venture --- with an offering of rejuvinated, well crafted, sustainably made, timeless MCM design style furniture.

Saffron’s identity is grounded in honest expereience and craftsmanship and quality design. The design initiative was to integrate these core values with a vibrant, lifted and authentically treasured offering to the MCM market -  an investment and experience that allows individuals to add to their own story and give an extension to their own unique identity and vibrant  tastes and values for well made quality. All of these are shown through with bright imagery, natural light and textures of materials. 

***Student Concept Work